Staying on the Path
A 3-month professional development program for Coaches who want to learn the art and practice of creating clients in a grounded, service-oriented, fun, expansive, and authentic way
September - December 2026
Photo by Jaime Dantas on Unsplash
If you're ready to enhance your earnings and learn more about creating income and clients as a professional coach, I have a business-focused program coming up this fall specifically designed to support working coaches in creating an abundant and energizing coaching practice, while very much keeping our own health and wellness in focus, creating a supportive community, and coming from a heart of service.
We can certainly do this work of growing our business and creating clients alone.
And, there are times when being part of a community of others who are working on expanding and growing in the same ways offers us the extra gifts of sustained motivation, support, insight, and shared experience.
Plus, it can just be a lot more fun to go together rather than alone!
If this is one of those times for you, then you are invited to read on.
~ Staying on the Path ~
The Art + Practice of Creating Clients as a Coach
Sept 22- Dec 15, 2026
Live Classes | Tuesdays, 10:00–11:30 am PT
Sept 22,29
Oct 6,13,20 (+ bonus class on Oct 27)
Nov 3,10,17
Dec 1,8,15
Client Creation Labs | Wednesdays, 10:00–11:30 am PT
Sept 30
Oct 14 + 28
Nov 11 + 18
Dec 2
✨About the Program✨
Staying on the Path ~ The Art + Practice of Creating Clients from Service is a 3-month professional development program for working coaches who want to build a coaching practice that is grounded in service, authentic to who you are, and genuinely enjoyable to sustain.
Through a rhythm of weekly group sessions, hands-on Client Creation Labs, and ongoing support between meetings, coaches will learn and develop practical approaches to relationship-based client creation, simple business systems that support consistency, and strategies for working with resistance, doubt, visibility issues, and money conversations.
This program also strongly emphasizes the health of the healer, supporting coaches in strengthening boundaries, pacing, and community connection, so your practice can grow sustainably.
This group is designed for working coaches who have a clear, positive intention to make their living through coaching. It offers practical momentum, positive mindset shifts, and a supportive learning community, all with the intention to help you stay on your path as a healthy, thriving, working coach.
✨Program Structure✨
Starting September 22, we will meet weekly for 90-minute interactive classes on Zoom. All sessions will be recorded and shared within 24 hours.
The first two sessions will be geared toward starting out on this path: getting oriented to the group, creating your intentions for the program, and taking your first steps toward creating clients.
From October - December, classes will follow a consistent three-part rhythm, with a different focus each week
Week 1: Client Creation Through Service
Week 2: Systems
Week 3: Health of the Healer
Here is each focus in a little more detail:
First Session of the Month: Creating Clients Through Service (Rather Than Selling)
A service-first mindset: building trust without performing
Learning warm outreach that feels human, not transactional
The difference between selling and being of service
Messaging that feels clear, resonant, and natural for you
Groups: how to fill them in a way that is authentic to you
Second Session of the Month: Systems
Doable systems that keep you focused on work that actually moves the needle
Coming from a mindset of “systems, not psychology”
Inner systems: self-trust, consistency, and working skillfully with resistance
Outer systems: simple weekly structures that help you stay on the path
Third Session of the Month: The Health of the Healer (Support + Wellness for the Coach)
Nervous system support for visibility, money conversations, and consistency
Resourcing, rest, and pacing without losing momentum
Honest conversation about what’s hard in building a coaching practice
Practices that help you stay connected to purpose, craft, and devotion
✨Support Between Sessions✨
Between sessions, you will also receive:
1. Client Creation Labs (6 live labs to support client creation activities)
2. Monday + Wednesday motivational messages
3. Bonus audios and readings along the way to enhance and support learnings
4. Optional 1:1 strategy coaching sessions
1. Client Creation Labs
Each month includes 1-2 practical, hands-on labs designed to move ideas into action. You’ll leave each lab with real progress made, not just inspiration.
Together, we’ll do things like:
Write (or rewrite) warm outreach messages that sound like you
Map a simple weekly client-creation rhythm you can sustain
Refine your offer and message in real time
Workshop visibility experiments (posts, invitations, conversations)
Troubleshoot stuck points like fear, perfectionism, inconsistency, and overwhelm
Lab Dates
Wednesdays | 10:00–11:30 am PT
Sept 30 * Oct 14 + 28 * Nov 11+18 * Dec 2
2. Monday + Wednesday Messages
Starting in September, you’ll receive short motivational, practical, and occasionally teaching-oriented messages directly in your inbox.
Sometimes these will be videos. Sometimes emails. But always, the intention is the same: to help you stay connected to your work as a professional coach and in consistent motion with your client-creation activities.
3. Supplemental Audios and Readings
Throughout the program, I’ll share additional audios, readings, and resources to deepen learning and support our conversations.
Two foundational texts for this program are:
The Prosperous Coach
How to Get Clients (both by Steve Chandler)
While not required reading, familiarity with one or both is helpful, as this program draws from their approach.
4. Optional Business Strategy Sessions
Participants may add one private business strategy session per month for an additional fee.
✨Learning Outcomes✨
By the end of Staying on the Path, participants will learn to:
Use a service-based approach to create clients, one that builds trust, cultivates relationships, and is authentic to you (your style and your way)
Establish and use simple, sustainable business systems and weekly rhythms that support consistent client creation activities
Apply strategies and mindsets for working with resistance, visibility, and doubt, in ways that support momentum and self-trust
Set fees that feel right, learn how to talk about those fees with potential clients, and handle any potential sales objections that may arise
Fill coaching groups in a simple and doable way
Establish professional boundaries that support both effective client relationships and personal sustainability
Use peer support, reflection, and community learning practices to stay connected to purpose, craft, and forward momentum as a working coach
✨Investment✨
$1000 Early Bird (by August 15)
$1200 Pay in Full (after August 15)
$325/month Payment Plan (4 monthly payments, Sept - Dec 2026)
Optional Add-On
$250 Private Strategy Session (limit three)
Payment accepted via check, Venmo, or Zelle
Group size limited to 15 participants
For those who are not interested in group work at this time, a 1:1 engagement covering the same materials is $7500 for 6 months. Reach out to me if you’re interested in that option (gagebock@gmail.com)
Prerequisites
This program may be a good fit if:
You are a working coach (or have a serious intention to become one), and have at least 50 hours of coaching experience
You can attend most sessions from a comfortable, private, distraction-free space
You can set aside at least 2 hours per week for client-creation activities between sessions
You have a clear intention to create a healthy coaching practice and clients you genuinely enjoy working with
This Program Is Not Designed For:
Coaches for whom coaching is primarily a hobby or side interest
Coaches who prefer to work exclusively on platforms and/or delegate marketing (a very valid approach, just not the focus here)
Those unable or unwilling to dedicate weekly time to client-creation activities
Coaches who strongly prefer independent learning rather than a group process
Coaches focused primarily on content-driven marketing rather than relationship-based client creation
Those who aren’t willing to have fun, get a little messy, and experiment along the way :-)
If you have questions or would like to get on the waitlist for when enrollment begins, please do so below.
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